Why seek feedback at events
As events slowly but surely return to the calendar after a year of social distancing, it will be imperative for organisers to understand what delights their attendees and what could be improved.
After all, into the immediate future events will still be subject to limits on the number of people attending, while COVID-safe practices will be a requirement.
That places increasing pressure on the event bottom line, meaning now more than ever event organisers have to ensure they get it right each and every time.
So how and why would you seek feedback at events?
Why seek feedback at events?
The success of any event is dependent on the experience, regardless of whether that event is a trade show, conference, or a concert.
Seeking feedback during and after the event allows organisers to understand the attendee’s interpretation of that experience, which then allows them to pinpoint areas of improvement in the future.
Now more important than ever
In the current landscape, events are under more pressure than ever before. After a year when most large-scale events were either cancelled or postponed, 2021 is seeing them return but with much stricter guidelines.
A cap on numbers means paid attendance is limited, while every event is also required to have a COVID-safe plan in place.
In the interim, attendees are more cautious about mingling with others than they were prior to 2020, and they’re looking for event organisers to meet their expectation of sanitization and social distancing in order to feel safe and secure.
How and when to seek feedback
Feedback at events takes a variety of forms, and together it paints a picture of attendance and sentiment.
Raw data such as traffic counting and heat mapping, helps organisers understand attendance numbers, peak times and where people naturally flock to during an event.
Instant feedback from attendees during an event helps organisers understand what’s working in the moment and what is not. It allows them to address any emerging issues, such as bathrooms that may be untidy etc.
It also allows them to understand the elements of the event which are proving popular – such as specific performances, speakers or exhibits.
Feedback which is sought after the event, either as people leave or via an email survey, allows organisers to gain a perspective of attendees’ overall sentiment about the event and their loyalty to it in the future.
In today’s digital world, there’s also good chance feedback regarding an event will be evident on social media in the form of reviews, and comments.
While useful, this type of feedback can be harder to compile and may not be representative of the sentiment of all attendees.
So how do you make seeking feedback simple, and ensure it captures accurate data?
How to make it simple
When it comes to seeking feedback either during or immediately after the event, simple feedback kiosks are a hugely effective tool.
Positioned around the event venue, they can be used to engage attendees and ask simple questions. Answers are then channeled into instant insights that allow organisers to take immediate action.
Meanwhile, feedback kiosks should also be positioned at the exit of the event, allowing people to comment on their experience as they leave.
That final moment is a prime time to seek this feedback as people are often more willing to push a button or select a smiley face in the moment than they are to answer a survey via email.
Touchless feedback kiosks are available to cater to hygiene concerns in a post-COVID world. These allow attendees to hover their finger over the feedback option of their choice in order to make a selection.
Affordable, instant, actionable
If you’re looking for an affordable feedback system that is simple to install, easy to use and ideally suited to events, Moodly can assist.
Our wireless ExpressPODS can be positioned wherever you choose to gauge the attendee experience quickly and easily in the moment.
This feedback is then distilled into usable reports complete with actionable tips on what needs to be addressed.
You can learn more about Moodly ExpressPODs and how they can simplify and improve the feedback process here.